Life is about getting what you want. When you’re negotiating a salary, buying a house, or talking politics with your uncle at Thanksgiving dinner, you’re always after the best outcome.

Learn from an expert how to get what you want in every situation—no matter who you’re talking to.

Your ability to get what you want depends upon your ability to persuade. Unfortunately, the way most people approach persuasion has the opposite effect: we double down on our own perspective and cite tons of facts to make our point—or even try to strong-arm people into giving in. None of this is persuasive. In reality, it pushes people away from us, making it hard or even impossible to get what we want.

Persuasion expert Joshua Bandoch has spent over a decade uncovering the secrets of persuasion. He’s mined psychology, neuroscience, economics, public policy, and history for cutting-edge techniques that actually work—and he’s used them in speeches written for senior government officials, national leaders, business executives, and dozens of his own talks to audiences around the world.

How to Get What You Want combines Bandoch’s groundbreaking research with practical experience persuading at the highest levels to give you a fresh, surprisingly simple approach that will get you what you want and need when it matters by: